Operations · Full-time
Direct employerArt Director
Published by employer
About this role
Role overview
We’re looking for a hands on Art Director who can connect business strategy, audience insights, and creative execution to develop bold creative concepts.
You’ll own the creative journey from concept to execution — developing campaigns, shaping content, designing visuals, producing and directing videos, and leveraging AI tools to push creative possibilities beyond the limits of a lean team.
This is not a traditional role. If you’re looking for a predictable, routine driven position — this is not it.
What you’ll own
- Own and evolve dopay’s visual identity and creative direction across the business, ensuring alignment with our brand framework and guidelines.
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Full role details
- Develop 360° campaigns connecting online and offline, from social content, digital ads, and landing pages to distribution points, events, and printed materials with a unified concept, consistent visuals, and clear calls to action linking the experiences.
- Execute creative work, translating business objectives, audience insights, and briefs into concepts, storyboards, designs, and finished assets.
- Define and create social media art direction and produce channel-specific carousels, videos, and motion graphics for LinkedIn, Facebook, Instagram, and TikTok.
- Help grow organic reach and engagement through relevant content and recurring series, using performance insights to improve hooks, storytelling, and formats.
- Direct, produce, and edit videos, shaping scripts, framing, pacing, sound, and visual storytelling.
- Integrate AI into creative production, using tools such as Gemini, Adobe Firefly, Runway, and Higgsfield to explore ideas and produce assets while maintaining quality and brand consistency.
- Lead creative for on-ground presence, including distribution points across governorates, event booths, activations, signage, and printed collateral.
- Create practical brand guidelines, templates, and reusable assets, maintaining quality across Arabic and English materials.
- Collaborate with Marketing, Product, Customer Success, and Sales, presenting clear creative recommendations and guiding contributors from brief to delivery.
- 6+ years of creative experience, including leading Art/creative direction and hands on production in digital-first environments.
- A strong portfolio covering campaigns, branding, social content, video, motion, and offline brand experiences.
- Ability to develop bold concepts and execute independently, with strong design, video editing, storytelling, and attention to detail.
- Understanding of audience personas and platform-specific creative across LinkedIn, Facebook, Instagram, and TikTok, with examples of improving organic reach or engagement.
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign)
- Video editing & motion design
- Practical AI experience in creative production (i.e Gemini, Adobe Firefly, Runway, and Higgsfield) , with clear examples of your workflows and results.
- Understanding of Egyptian audiences and Arabic and English communications, including the ability to assess copy for clarity, tone, and visual potential.
- Great communication and collaboration skills, with the confidence to challenge briefs, explain creative decisions, and guide contributors.
- A strong sense of ownership, curiosity, and adaptability, with the ability to manage priorities and deliver in a lean, fast paced team.
- Experience in fintech, financial services, or brands serving both businesses and consumers is a plus.
Why join dopay?
We believe financial inclusion should make a real difference in people’s everyday lives. We empower businesses to better support their teams while giving workers greater control over their money. If you’re looking for a place where your creativity can make a meaningful impact on businesses and the people behind them, this is where you belong.